Business & Marketing Workshops and Classes for Artists


			view original art for sale: artist \| subject \| medium

art shows & competitions

>

art workshops & classes

tips, tutorials & resources for artists

display your art with us

		ADD YOUR LISTING >>
	Art classes in business & marketing + All Locations	SEND THIS PAGE TO A FRIEND >>

SEARCH BY:		- AND -
Levels: B = Beginner, I = Intermediate, A = Advanced

			Artist Statement, Bio, Web Writing Workshop September 11, 2010 (11am-2pm) — Put your art in words - for your artist statement, bio and website. Join award-winning professional writer, editor and artist Judith Schonbak for her workshop ArtWrite: Putting Your Art in Words. * Class exercises to get the words flowing * Valuable writing tips--the hygiene bomb, the huh? factor, kill your darlings, and more * Examples of the good, the bad and the ugly statements, bios and web writing * How to capture web readers--proven to have an attention span of less than 20 seconds per item! The workshop fee includes a follow-up one-hour personal email consultation on your artist statement or bio. Visit website				Location: Atlanta, GA Instructor: Judith Schonbak Sponsor: The Art School at Binders Cost: Sale price until Aug 27: $85, After Aug 27: $100 Email: Eli Pelizza Phone: 404.237.6331 x203

			Digital Portfolio Workshop September 25, 2010 (1-4pm) — This course is designed for artists and amateurs just stepping into the digital realm. It introduces techniques for documenting one's own artwork by creating a digital portfolio from a simple camera/ lighting setup and provides computer tips for CD production. This workshop benefits anyone who wishes to submit a digital portfolio of their artwork for consideration in college admissions, gallery exhibition and juried competitions. Participants are invited to bring one or two pieces of their own artwork to use as examples. (Basic Macintosh computer skills required) Visit website				Location: Sarasota, FL Instructor: Marcia Johnson Sponsor: Ringling College of Art and Design Cost: $65, Register by Sept. 10 to save $10 Email: Diane Zorn Phone: 941-955-8866

			It's Time! 1 Day Workshop on Taking Control of Your Art Career! September 26, 2010 (10-4 PM) — Whether you are just beginning to realize the need to know how to market your work or if perhaps you are a seasoned artist looking for cutting edge ways to sell and have more control over your art business--this workshop is for you. With years of experience between them, both selling and marketing their art, Leslie Saeta and Dreama Tolle Perry, have a wealth of information to help you streamline your approach to becoming a unique, non-starving artist! They have current, tried and proven ways to up your game on selling your work, both via the internet and more traditional routes. The value of one good idea can be a priceless addition to creating the life you desire in art! Visit website				Location: Pasadena, CA Instructor: Leslie Saeta and Dreama Tolle Perry Cost: $95 Email: Dreama Tolle Perry Phone: 859 509-9694

			Career Development for the Artist October 7 - November 11, 2010 (Thursdays, 6:30-9pm) — Taught by the author of the classic handbook How to Survive and Prosper as an Artist: Selling Yourself without Selling Your Soul (NY: Henry Holt & Company), this lively and participatory course helps the fine artist overcome basic problems of launching and sustaining a successful career. Highlights include: preparing for the gallery system; exhibition and sales opportunities outside of galleries; preparing for studio visits; pricing artwork; negotiating effectively with art dealers; understanding the corporate art market; planning a website portfolio; using blogs and social networking sites; and applying for grants, fellowships and artist-inresidence programs. Visit website				Location: Sarasota, FL Instructor: Caroll Michels Sponsor: Ringling College of Art and Design Cost: $245, Register by Sept. 10 to save $10 Email: Diane Zorn Phone: 941-955-8866

			Photographing Your Artwork (2D and 3D Art) October 14, 2010 (6-9pm) — This class will be focused on lighting, metering and getting photographs to look like what you painted or sculpted with the use of studio lighting. Students will learn how to properly set up, light and take professional-quality digital photographs of their two-dimensional and three-dimensional artwork. Students should bring a piece of artwork to photograph (frames ok, no glass). Students must have a Digital camera that can be set for manual settings off program modes (No point and shoot cameras), a tripod, and their camera manual. Everyone will go home with one or two quality digital images that are appropriate to submit to juried shows. Class size limited to ten people, early registration is recommended. Visit website				Location: Scottsdale, AZ Instructor: Alan Lowy Sponsor: Scottsdale Artists' School Cost: $95 Email: Scottsdale Artists' School Phone: (480) 990-1422 or (800) 333-5707

			12 Step Program For Artists: The Art Of Doing Business October 21, 2010 (9am - 4pm) — This program is designed to give you the foundation that's needed to become a "Revenue Generating" artist. You'll walk away with a clear understanding of how and where to present your artwork to the public and take control of your artistic career. Class topics include: Setting Standards - Ethics; Mandatory Paper Work - Do it once and do it right; Selecting a Look and Style - Corporate branding for artists; Creating Templates - Your window to freedom; Public Relations - How to communicate with the press; Networking and Competition - Know what is going on in the art world; Portfolios - The most important component for a successful career; Web Site and Mail Lists; Vertical Markets; Commissions; Exhibiting; and Follow Up and Momentum. Visit website				Location: Pasadena, CA Instructor: Jodi Walsh Sponsor: Learning & Product Expo: Art! Cost: $150 before 10/15, $160 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			Private Portfolio Review: Includes Sample CD Portfolio October 21, 2010 (5:15-6pm) — What is your portfolio saying about you and your artwork? Your portfolio speaks for you when you are not in the room. Presenting your portfolio to galleries, consultants, collectors and museums is crucial to the success of your artistic career. Review includes a critique of your current portfolio and outlines several sample portfolios. Once you have your portfolio complete and ready to present it is very easy and quick to update and customize for particular clients. Do not miss an opportunity because you are not ready. Visit website				Location: Pasadena, CA Instructor: Jodi Walsh Sponsor: Learning & Product Expo: Art! Cost: $55 before 10/15, $65 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			Private Portfolio Review: Includes Sample CD Portfolio October 22, 2010 (11:30am - 12:15pm) — What is your portfolio saying about you and your artwork? Your portfolio speaks for you when you are not in the room. Presenting your portfolio to galleries, consultants, collectors and museums is crucial to the success of your artistic career. Review includes a critique of your current portfolio and outlines several sample portfolios. Once you have your portfolio complete and ready to present it is very easy and quick to update and customize for particular clients. Do not miss an opportunity because you are not ready. Visit website				Location: Pasadena, CA Instructor: Jodi Walsh Sponsor: Learning & Product Expo: Art! Cost: $55 before 10/15, $65 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			Art Marketing 101 For Smart Artists: The 7 P's of Marketing Your Art October 22, 2010 (9am - 12pm) — Avoiding the business side of art is like driving down unknown country roads in the dark without headlights: you don't know what your destination looks like. You might end up down the wrong road, or worse yet, run out of gas. If you want to attract more collectors, gallery dealers and museum curators, you must know how to market your art. It doesn't have to be hard, boring or expensive. You just need a system and you have to use it consistently. Save time, money and energy. Learn to navigate the seven stages in the journey. This class is based on 15 years of teaching and coaching thousands of emerging, mid-career and established artists. Visit website				Location: Pasadena, CA Instructor: Aletta de Wal Sponsor: Learning & Product Expo: Art! Cost: $65 before 10/15, $75 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			mARTketing: Artists- Get Your Share Of The Art Market! October 22, 2010 (5-8pm) — If you want to sell your work, then this is the class for you. Learn the "secrets" from professional painter and teacher Robert Burridge, and his marketing director Kate Burridge, in this information-packed workshop. Practical guidelines, useful information and handouts provided. Visit website				Location: Pasadena, CA Instructor: Robert and Kate Burridge Sponsor: Learning & Product Expo: Art! Cost: $75 before 10/15, $85 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			Artistic Tune Up October 22, 2010 (5-6:30pm) — No matter how creative you are now, you can do more with greater ease. Tune up your mind to remove all fear and doubt. Be a powerhouse of ideas and action. Change your mind and recharge your artistic life. Visit website				Location: Pasadena, CA Instructor: Bruce Thomas Sponsor: Learning & Product Expo: Art! Cost: $45 before 10/15, $55 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			Multiple Sources of Art Income: Alternative Spaces, Galleries And Licensing October 22, 2010 (5-6:30pm) — It's better to have your eggs in more than one basket if you want to make a good living as an artist. In this class you will learn the benefits and disadvantages of: selling directly to collectors, working with gallery dealers and getting a gallery to represent you, and licensing your art to manufacturers. You can choose one of these sources of income or all three. Find out what is involved so you can make the right choice. This class is based on 15 years of teaching and coaching thousands of emerging, mid-career and established artists. Visit website				Location: Pasadena, CA Instructor: Aletta de Wal Sponsor: Learning & Product Expo: Art! Cost: $45 before 10/15, $55 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			Private Consultation October 22, 2010 (5-5:45pm) — Are you ready to take your artistic career to the next level? A one-on-one consultation to discuss the possible markets you need to explore to become a revenue generating artist. Take this opportunity to have your work evaluated and to discuss what is needed for you to move ahead with your artistic career. Please bring your portfolio and if possible one or two pieces of your work for review. Do not miss an opportunity because you are not ready. Visit website				Location: Pasadena, CA Instructor: Jodi Walsh Sponsor: Learning & Product Expo: Art! Cost: $55 before 10/15, $65 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			Presenting Your Portfolio On A CD October 22, 2010 (1:30-3:30pm) — What is your portfolio saying? Your portfolio speaks for you when you are not in the room. Presenting your portfolio to galleries, consultants, museums and collectors is crucial to the success of your artistic career. When your portfolio arrives at the gallery or to be juried you need to separate yourself from the hundreds of CDs being presented. Since you will not be in the room to your CD presentation must answer all questions about you and your work and standout from the rest. Visit website				Location: Pasadena, CA Instructor: Jodi Walsh Sponsor: Learning & Product Expo: Art! Cost: $55 before 10/15, $65 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			The Artist Who Tells The Best Story Wins October 22, 2010 (1-4pm) — Your art doesn't speak for itself - you do. At the heart of your marketing is a series of conversations designed to build a bridge between you, your art and your audience. The purpose of a persuasive presentation or conversation is to provide the audience with good reasons to look closely at your work, tells others about it and buy it. Learning to talk about your work pays big dividends. It only takes a few skills to start moving forward from fear into your comfort zone. You just need to know how to start, continue and end conversations. Learn how to plan what you want to say, say what you want your audience to hear and remember what you planned to say. Visit website				Location: Pasadena, CA Instructor: Aletta de Wal Sponsor: Learning & Product Expo: Art! Cost: $65 before 10/15, $75 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			Private Portfolio Review: Includes Sample CD Portfolio October 22, 2010 (4-4:45pm) — What is your portfolio saying about you and your artwork? Your portfolio speaks for you when you are not in the room. Presenting your portfolio to galleries, consultants, collectors and museums is crucial to the success of your artistic career. Review includes a critique of your current portfolio and outlines several sample portfolios. Once you have your portfolio complete and ready to present it is very easy and quick to update and customize for particular clients. Do not miss an opportunity because you are not ready. Visit website				Location: Pasadena, CA Instructor: Jodi Walsh Sponsor: Learning & Product Expo: Art! Cost: $55 before 10/15, $65 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			Generating Revenue: Traditional & Alternative Markets, Commissions October 22, 2010 (9-11am) — Learn how to identify and sell into traditional and non-traditional markets, and how and where to promote your unique type of artwork. Once you open your mind to how you look at things, opportunities will appear right in front of your eyes and you will know how to respond. Understand the process and the paper work of a successful commission and what needs to be in your contract. Remember, get it in writing! We will review several simple but extremely affective contracts for both traditional and portrait commissions. Visit website				Location: Pasadena, CA Instructor: Jodi Walsh Sponsor: Learning & Product Expo: Art! Cost: $55 before 10/15, $65 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			Marketing Your Art For Fun And Profit October 22, 2010 (9-11am) — This powerful and informative workshop will discuss creative career building strategies essential for survival and success. Topics will include how to: Get started showing your work, and finding and choosing your markets as you take your career to the next level. Successfully approach galleries and art print publishers. Increase your sales by understanding the Psychological Buying Cycle every buyer goes through. Minimize your financial risk. Establish a regular monthly base income from the sale of your art. Get free advertising and publicity. Create yourself as the "Official Artist" of an event. Take advantage of web marketing strategies. And more! Visit website				Location: Pasadena, CA Instructor: Len Garon Sponsor: Learning & Product Expo: Art! Cost: $55 before 10/15, $65 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			Who Are You And What Is Your Art All About? Your Artist Statement And Audio-Logo October 23, 2010 (9am-12pm) — You only have one chance to create a great first impression. You need to pique interest right away and stimulate curiosity. Learn how to answer the question "What do you do?" (Hint: The answer is not, "I am an artist.") You need an artist statement that is complete, concise and memorable. Learn how to create a 10 - 12 word introduction that leaves people wanting to know more. Learn how to write or improve your artist statement for your current body of work, making every word count; how to handle your fears; why some artist statements "shine and others whine"; and how to describe your art so that others are eager to enjoy your vision. Visit website				Location: Pasadena, CA Instructor: Aletta de Wal Sponsor: Learning & Product Expo: Art! Cost: $65 before 10/15, $75 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			The Goldilocks Pricing Method October 23, 2010 (1-3pm) — Are you worried that your prices are "too high" or "too low"? Guessing, Rules of Thumb and By-the-Inch pricing can get you in trouble. Your prices must be consistent and appropriate for all audiences and art markets in which you show and sell your work. Gallery dealers and experienced collectors see enough art to have a built-in sense of an appropriate price. It is your job to be equally versed and to set credible prices that will attract buyers and representatives. Learn the mistakes to avoid; how to calculate your costs; how to set your prices; when to raise your prices; how to include gallery commissions; and how to handle requests for discounts. Visit website				Location: Pasadena, CA Instructor: Aletta de Wal Sponsor: Learning & Product Expo: Art! Cost: $45 before 10/15, $55 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			5137 \| Digital Archiving of Artwork October 23, 2010 (9:00A - 12:00P) — Professional quality high-resolution photography is a must for any artist who cares about their artwork. When applying to galleries or shows or posting online, it is the photographed image that represents one's artwork and professionalism. Student-artists in this class will learn how to make professional quality digital documentation of two-dimensional artworks. Learn how to correctly use light meters and different types of lighting. Note: A digital SLR camera with manual settings and working knowledge of the camera is necessary (5001 \| Intro to the Digital Camera or equivalent knowledge is recommended); please bring camera to class. Visit website				Location: San Antonio, TX Instructor: Ramin Samandari Sponsor: Southwest School of Art & Craft Cost: $90 Email: Registration Phone: 210-224-1848

			Let's Talk Galleries! October 23, 2010 (2-4pm) — Understand how to identify and select the right gallery to promote your unique type of artwork. Instructor Jodi Walsh considers the relationship with the gallery that represents her to be one of the most important elements of her career. Once you learn how to identify the right gallery for you, your opportunities are endless. You also need to understand the process and when you do you will use it over and over again to promote yourself and your work. Galleries will work with you on pricing but you must have some idea of your pricing before you approach any gallery. Increase your chances of getting accepted into a gallery by setting yourself apart from other artists. Visit website				Location: Pasadena, CA Instructor: Jodi Walsh Sponsor: Learning & Product Expo: Art! Cost: $55 before 10/15, $65 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			Private Portfolio Review: Includes Sample CD Portfolio October 23, 2010 (5:45-6:30pm) — What is your portfolio saying about you and your artwork? Your portfolio speaks for you when you are not in the room. Presenting your portfolio to galleries, consultants, collectors and museums is crucial to the success of your artistic career. Review includes a critique of your current portfolio and outlines several sample portfolios. Once you have your portfolio complete and ready to present it is very easy and quick to update and customize for particular clients. Do not miss an opportunity because you are not ready. Visit website				Location: Pasadena, CA Instructor: Jodi Walsh Sponsor: Learning & Product Expo: Art! Cost: $55 before 10/15, $65 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			The Self-Employed Artist - What To Do And How To Do It October 23, 2010 (5-8pm) — Learning the business side of art will have great impact in your financial life or career. At any level, there are many expenses available that you can deduct from your income tax (i.e. travel and vacations, cameras and video equipment, computers and related expenses, restaurants, cars, etc.) The business side of art is fun and creative and a challenge with many rewards (i.e. improved life style, more leisure time, travel, entertainment, personal satisfaction, etc.). Len Garon will discuss: Time Management, Money Management, Administrative Management, Marketing, and Personal and professional growth. Garon will explain the steps he has taken and the mistakes he has made over the last 35 years as a full time artist, art publisher and gallery owner. Visit website				Location: Pasadena, CA Instructor: Len Garon Sponsor: Learning & Product Expo: Art! Cost: $75 before 10/15, $85 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			How To Build A Healthy Art Business That Leads To Sales October 23, 2010 (4-5:30pm) — Learn how to simplify the job of building your art business with the following nine marketing actions: Create a signature body of work. Discover your audience. Polish your public persona. Manage a qualified mailing list. Photograph and document your work. Generate publicity for multiple events. Leverage your relationships. Market in person and all media. Set S.M.A.R.T. goals supported by good work habits. This workshop is based on the Artist Career Training mantra Exposure = Success, used and proven by an international online artist community of emerging, mid-career and established artists. Visit website				Location: Pasadena, CA Instructor: Aletta de Wal Sponsor: Learning & Product Expo: Art! Cost: $45 before 10/15, $55 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			Private Consultation October 23, 2010 (4:30-5:15pm) — Are you ready to take your artistic career to the next level? A one-on-one consultation to discuss possible markets you need to explore to become a revenue generating artist. Take this opportunity to have your work evaluated and to discuss what is needed for you to move ahead with your artistic career. Please bring your portfolio and if possible one or two pieces of your work for review. Do not miss an opportunity because you are not ready. Visit website				Location: Pasadena, CA Instructor: Jodi Walsh Sponsor: Learning & Product Expo: Art! Cost: $55 before 10/15, $65 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			Portfolio & Marketing Materials: Selecting A Look And Style October 23, 2010 (9-11am) — What is your portfolio saying? Your portfolio speaks for you when you are not in the room. You need to be sending the correct message regarding your artwork and your career since presenting your portfolio to galleries, consultants, museums and collectors is crucial to the success of your artistic career. Learn to create timeless pieces of marketing materials that project your individual style. As artists we do not have a large marketing budget and we need to make every penny count. Sample bios, invitations/E-vitations, business cards and tri-folds will be reviewed. Visit website				Location: Pasadena, CA Instructor: Jodi Walsh Sponsor: Learning & Product Expo: Art! Cost: $55 before 10/15, $65 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			Artist Statement, Bio, Web Writing Workshop October 23, 2010 (11am-2pm) — Put your art in words - for your artist statement, bio and website. Join award-winning professional writer, editor and artist Judith Schonbak for her workshop ArtWrite: Putting Your Art in Words. * Class exercises to get the words flowing * Valuable writing tips--the hygiene bomb, the huh? factor, kill your darlings, and more * Examples of the good, the bad and the ugly statements, bios and web writing * How to capture web readers--proven to have an attention span of less than 20 seconds per item! The workshop fee includes a follow-up one-hour personal email consultation on your artist statement or bio. Visit website				Location: Atlanta, GA Instructor: Judith Schonbak Sponsor: The Art School at Binders Cost: Sale price until Oct. 8: $85, After Oct. 8: $100 Email: Eli Pelizza Phone: 404.237.6331 x203

			Exhibiting Your Work: When & Where October 24, 2010 (9-11am) — You need to know your options as well as a few basic guidelines on presenting your artwork. Portfolio, timeline, selection of work, presentation, promoting, hanging, and lighting will all be covered in detail. Understand the importance of your partnership with a gallery and how to increase your chances of being accepted into the gallery of choice. You will walk away with a timeline you will use for the rest of your career. Visit website				Location: Pasadena, CA Instructor: Jodi Walsh Sponsor: Learning & Product Expo: Art! Cost: $45 before 10/15, $55 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			Bust That Starving Artist Myth (And 11 Others) October 24, 2010 (1-2:30pm) — You don't have to suffer to be a true artist. The "starving artist" myth is just one of many false beliefs about how artists live and work. These persistent myths are deep-rooted in society but as artists we need to educate people because when people devalue the real job of being an artist, they also downgrade your art. Artists who shed these misconceptions release trapped creative energy. Attend this workshop and bust 12 common myths with the realities that successful working artists know to be true. Build a thriving career with a solid foundation based on four cornerstones about your career, your art business, art marketing and art sales. (Based on working with artists who don't buy into these myths and make 6-figure incomes!) Visit website				Location: Pasadena, CA Instructor: Aletta de Wal Sponsor: Learning & Product Expo: Art! Cost: $45 before 10/15, $55 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			Create A Great Marketing Packet, Not Just A Good One! October 24, 2010 (9am - 12pm) — Do you have powerful images of your body of work? Do you write enticing descriptions of your life as an artist? Do you showcase your art career accomplishments? Create a memorable professional marketing portfolio to stand out in a crowded art world. Get step-by-step instructions and see examples developed by a gallery dealer including: cover letters, resume, artist's statement, press and reviews, visuals, inventory list, and presentation of the portfolio. Gallery dealers and arts writers nationwide will acclaim your presentation and ask to meet you. This class is based on 75 item assessment tool, detailed checklists, samples and templates in the Artist Career Training E-Book & Recording "Creating Your Professional Portfolio." Visit website				Location: Pasadena, CA Instructor: Aletta de Wal Sponsor: Learning & Product Expo: Art! Cost: $65 before 10/15, $75 after 10/15 Email: Gail Fishback Phone: 626-689-2690

			The Business of Art October 29, 2010 (1 PM - 4 PM) — Learn How to Make Your Art Support You. Selling art is a business, requiring business tools & skills. Create like an artist. Market & sell like a successful business. Learn how to choose & approach galleries for your best chance of being accepted. Empower yourself with the knowledge of how to show & sell your own art. Learn how to use the power of the internet to enable your future collectors to find you. You'll learn how to get your web site, & how to bring viewers to it. You'll learn how to price your art to cover your expenses, including time. You'll learn how to get free publicity. Knowledge gives you power & choices. Visit website				Location: Houston, TX Instructor: Ann Bell Sponsor: The Creativity Doctor Cost: $97 Email: Ann Bell Phone: 281-330-3827

			Photoshop for the Artist November 13-14, 2010 (9 a.m. - 5 p.m.) — Learn the fundamentals of Photoshop to document and publicize your art - with a minimum of grief and expense. Topics include a review of digital cameras, uploading images, the basics of Photoshop, burning CDs, and formatting your work for the Internet. Visit website				Location: Philadelphia, PA Instructor: Joseph Sweeney Sponsor: Pennsylvania Academy of the Fine Arts Cost: $225 Email: Continuing Education Dept. Phone: 215-972-7632

			Figurative Sculpture Workshop November 15-19, 2010 (9am-4pm) — Vala Ola will take you through the process of creating a figurative sculpture that is suitable for casting in bronze. The clay figure will be one-third life size in a creative pose. The focus will be on anatomy, curves and planes, bone structure, ribcage, contraposto, and balance. Special focus on the head: eyes, lips, hair, and tips on achieving likeness using calipers. Fleshy forms vs. defined muscles, using shadows, points of interest, leading the eye around, texture, lost edges, and drapery will also be discussed. Finally you will learn how to add your own personal twist to the pose. This class will also feature tips on working with foundries and galleries from artist Donald Clapper. Visit website				Location: Scottsdale, AZ Instructor: Vala Ola Sponsor: Scottsdale Artists' School Cost: $585 + $35 model fee Email: Scottsdale Artists' School Phone: (480) 990-1422 or (800) 333-5707

			5078 \| Strategic e-Marketing for the Artist Entrepreneur November 20-21, 2010 (9:00A - 3:00P) — This weekend-workshop is specifically geared to help the independent artist self-promote and successfully navigate the handmade on-line marketplace. This class covers multiple social media channels and will provide easy guidelines for marketing and selling your work on-line. Practical advice and step-by-step ideas will help you set up and maintain a virtual gallery or on-line retail sales site, such as etsy.com. Instruction will cover how to edit and size images for visual output, PR and retail show applications. Students will also learn how to produce a broadcast email using their own digital images in Constant Contact. Promoting your art business through Facebook and twitter, visual branding, mailing lists and growing your customer base will also be covered. Visit website				Location: San Antonio, TX Instructor: Clare Watters Sponsor: Southwest School of Art & Craft Cost: $250 Email: Registration Phone: 210-224-1848

			Photographing Artwork, People & Things in the Studio December 4, 2010 (9:30am-12:30pm) — This class is for people who are interested in using low cost lighting equipment or natural light to photograph stationary objects in a studio like setting. Participants will learn to adapt studio techniques to the home setting to improve the quality of photographs. Basic studio lighting techniques are applicable to documenting artwork and to making digital photographs of artwork for submission to shows as well as to portraiture and photographing small objects such as jewelry, collectables and large objects like cars. For students without access to lighting equipment we will demonstrate methods of using natural light effectively or improvising with home lamps. Visit website				Location: Fallbrook, CA Sponsor: Fallbrook School of the Arts Cost: $20 Email: Brigitte Schlemmer Phone: 760-728-6383

			Colored Pencil Portraits March 17-19, 2011 (10:00 - 4:00) — Discover invaluable secrets in creating incredible lifelike portraits. With unintimidating step-by-step exercises and guidance, Ann Kullberg, author of the popular "Colored Pencil Portraits Step by Step", will give hands-on lessons in using color, light, and glazing techniques to bring richness, depth and drama to your colored pencil portraits. Learn valuable techniques to build flesh tones, render hair and individual facial features, create a background to support your subject, and capture a likeness while achieving a painterly quality. Ann will also lend helpful advice on the "business side" of portraiture---contracts, commissions, finding clients, and fees and the Internet will be discussed. Visit website				Location: Rochester, NY Instructor: Ann Kullberg Sponsor: Ann Kullberg Cost: $255 Email: Ann Kullberg Phone: 206-714-5399

			Colored Pencil Portraits April 7-9, 2011 (10:00 - 4:00) — Discover invaluable secrets in creating incredible lifelike portraits. With unintimidating step-by-step exercises and guidance, Ann Kullberg, author of the popular "Colored Pencil Portraits Step by Step", will give hands-on lessons in using color, light, and glazing techniques to bring richness, depth and drama to your colored pencil portraits. Learn valuable techniques to build flesh tones, render hair and individual facial features, create a background to support your subject, and capture a likeness while achieving a painterly quality. Ann will also lend helpful advice on the "business side" of portraiture---contracts, commissions, finding clients, and fees and the Internet will be discussed. Visit website				Location: Ann Arbor, MI Instructor: Ann Kullberg Sponsor: Ann Kullberg Cost: $255 Email: Ann Kullberg Phone: 206-714-5399

			For Love or Money April 11-14, 2011 (9am-4pm) — This workshop focuses on the challenges of becoming a successful commission portrait artist, which involves much more than just painting well! The commission portrait painter must understand client relationships, business practices, marketing and promotional activities, in addition to the complexities of delivering consistently high-quality paintings. This workshop includes both studio painting and lecture sessions. Saper will address the following areas of study: getting a likeness, understanding the colors of light and shadow, using photographic resources successfully, presenting yourself and your work effectively, client relations, understanding your market, and developing your own business plan. Visit website				Location: Scottsdale, AZ Instructor: Chris Saper Sponsor: Scottsdale Artists' School Cost: $475 + $35 model fee Email: Scottsdale Artists' School Phone: (480) 990-1422 or (800) 333-5707

			Luminous Oils April 25-29, 2011 (10 - 5 on first day, then 9 - 4 with a one hour lunch) — Brian Davis will demonstrate and teach the process that has made him one of the most popular floral painters today. Students will complete at least one painting using the techniques that Brian will be demonstrating from start to finish. There will be one-on-one time with the instructor, demonstration and group critique as we move through the process of creating luminous oils together. At the end of the workshop Brian will address the process of effective marketing and promotion on the Business side of being an artist, especially establishing a relationship with an appropriate gallery for your work. Brian Davis' work is in the collections of numerous museums including the Huntington Library and the LA County Museum. His art hangs in over 60 galleries worldwide. Visit website				Location: Sedona, AZ Instructor: Brian Davis Sponsor: Sedona Arts Center Cost: $575 Email: Vince Fazio Phone: 928.282.3809 or 888.954.4442

			A Painting a Day May 23-27, 2011 (10 - 5 on first day, then 9 - 4 with a one hour lunch) — Painting small and often is a powerful way to rapidly improve your skills. There is a fast growing group of people called daily painters who do small paintings every day, post photographs of their paintings on a blog, and then sell them through eBay with a usual starting price of $100. In this way, many artists are finding they can grow quickly in skill and finally make a living with their art. We will spend time on the basic principals of design - the rules of composition, value, color and shape - and how to apply them to small still life set-ups. Finally we will learn how to set up a daily painting blog, the ins and outs of eBay, marketing your work, etc. Visit website				Location: Sedona, AZ Instructor: Carol Marine Sponsor: Sedona Arts Center Cost: $600 Email: Vince Fazio Phone: 928.282.3809 or 888.954.4442

			Colored Pencil Portraits July 21-23, 2011 (10:00 - 4:00) — Discover invaluable secrets in creating incredible lifelike portraits. With unintimidating step-by-step exercises and guidance, Ann Kullberg, author of the popular "Colored Pencil Portraits Step by Step", will give hands-on lessons in using color, light, and glazing techniques to bring richness, depth and drama to your colored pencil portraits. Learn valuable techniques to build flesh tones, render hair and individual facial features, create a background to support your subject, and capture a likeness while achieving a painterly quality. Ann will also lend helpful advice on the "business side" of portraiture---contracts, commissions, finding clients, and fees and the Internet will be discussed. Visit website				Location: Fish Creek, WI Instructor: Ann Kullberg Sponsor: Peninsula School of Art Cost: $255 Email: Ann Kullberg Phone: 920-868-3455

			Luminous Oils October 10-14, 2011 (10 - 5 on first day, then 9 - 4 with a one hour lunch) — Brian Davis will demonstrate and teach the process that has made him one of the most popular floral painters today. Students will complete at least one painting using the techniques that Brian will be demonstrating from start to finish. There will be one-on-one time with the instructor, demonstration and group critique as we move through the process of creating luminous oils together. At the end of the workshop Brian will address the process of effective marketing and promotion on the Business side of being an artist, especially establishing a relationship with an appropriate gallery for your work. Brian Davis' work is in the collections of numerous museums including the Huntington Library and the LA County Museum. His art hangs in over 60 galleries worldwide. Visit website				Location: Sedona, AZ Instructor: Brian Davis Sponsor: Sedona Arts Center Cost: $575 Email: Vince Fazio Phone: 928.282.3809 or 888.954.4442

			A Painting a Day November 7-11, 2011 (10 - 5 on first day, then 9 - 4 with a one hour lunch) — Painting small and often is a powerful way to rapidly improve your skills. There is a fast growing group of people called daily painters who do small paintings every day, post photographs of their paintings on a blog, and then sell them through eBay with a usual starting price of $100. In this way, many artists are finding they can grow quickly in skill and finally make a living with their art. We will spend time on the basic principals of design - the rules of composition, value, color and shape - and how to apply them to small still life set-ups. Finally we will learn how to set up a daily painting blog, the ins and outs of eBay, marketing your work, etc. Visit website				Location: Sedona, AZ Instructor: Carol Marine Sponsor: Sedona Arts Center Cost: $600 Email: Vince Fazio Phone: 928.282.3809 or 888.954.4442

Art Books > Business & Marketing
Tips & Tutorials > Art Marketing

ADD YOUR LISTING >>

Artshow.com
© 1999 - 2010 Artshow.com. All rights reserved.