Marketing for Artists: Techniques, Tips & Resources
Artist's Guide to Starting a Business -- A self-employed artist's guide to business registration and protecting your work.
7 Affordable Hobbies You Can Monetize -- Do something you love, gain a great source of income, and boost your resume!
Learn How to Better Promote Your Art Workshops -- How to successfully promote your workshops and classes to potential students.
Common Misconceptions Artists Have About Galleries -- Gallery owners explain their relationship with artists and their role in selling art.
Insider Tips to Quadruple Your Art Show Sales -- Tips for getting your booth noticed, increasing your sales, and gathering information about potential buyers.
How To Earn A Great Living as a Craft Fair Artist -- How to research art and craft shows, price your work for a particular demographic, and network with other artists.
Approaching Galleries & Stores -- Learn how to assess whether or not a gallery is right for your work, and make a good first impression with the gallery owner.
How to Sell Your Artwork in Gift Stores and Specialty Boutiques -- Select the right store for your type of work, negotiate the placement of your artwork ahead of time, and establish a payment arrangement as well as a time frame for displaying your work.
Reproduction Print Sales Impact Artists in a Big Way -- Alan Bamberger answers the question "Should You Make Prints of Your Art?" with a resounding "No".
Shall I Frame my Pictures for Sale? -- How much perceived value does framing add to your art? Does the framing match your buyer's decor or help them visualize the work in their home or office?
Artist Résumé Guidelines -- The College Art Association provides guidelines for making an artist résumé to present to commercial galleries or to use in grant applications.
Creating Your Reputation -- Get your art noticed by exhibiting in art shows, sending out press releases about your art, and participating in charity auction events.
How to Get Free Advertising for Everything You Make -- Learn how to get your work noticed by customers at high traffic businesses and restaurants.
Finding a Market -- Use the library, search engines, local art shows, and galleries to learn what is selling in your area and if there is a market for your type of art.
Top 10 Reasons Why Galleries Reject Artists (It's not what you think) -- An inside view into the considerations galleries make when selecting an artist. Why your work may not be accepted, even if the gallery loves your work.
Price Your Art Realistically -- How to objectively evaluate the significance and quality of your art in order to price your art sensibly and consistently.
Don't Waste Money Buying an Art Gallery or Dealer Mailing List -- Alan Bamberger cautions artists against buying mailing lists with names of art dealers and galleries.
Our favorite Art Marketing Books
I'd Rather Be in the Studio: The Artist's No-Excuse Guide to Self-Promotion
Step-by-step instructions show artists how to write a better artist statement, attract blog readers, write a more compelling newsletter, learn Internet marketing techniques, and use social media more effectively.
Making It in the Art World: New Approaches to Galleries, Shows, and Raising Money
An invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career. Topics include how to evaluate your own work, how to submit art, how to present work to the public, how to avoid distractions in the studio, and much more.
How to Survive and Prosper As an Artist: Selling Yourself Without Selling Your Soul
Caroll Michels offers insider's information on getting into a gallery, being your own PR agent, and negotiating prices, as well as innovative marketing, exhibition, and sales opportunities for various artistic disciplines. This latest edition includes tips for marketing your art on the Internet.
The Artist's Guide: How to Make a Living Doing What You Love
Providing real-life examples, illustrations, and step-by-step exercises, Battenfield offers readily applicable advice on all aspects of the job. Along with tips on planning and assessment, she presents strategies for self-management, including marketing, online promotion, building professional relationships, grant writing, and portfolio development.
Legal Guide for the Visual Artist
Topics covered in this comprehensive guide include: copyright, laws protecting artists in artist-gallery relationships, licensing, sales, special risks and protections for art and artists, book publishing, leases, taxation, estate planning, grants, basic strategies for negotiation, and more.
Photographing Arts, Crafts & Collectibles: Take Great Digital Photos for Portfolios, Documentation, or Selling on the Web
Steve Meltzer teaches you how to use digital photography to produce high quality images of your work - a must for artists' websites and for submitting images to juried shows. Learn how to photograph jewelry, pottery, glass, installed art, stamps, coins, dolls, collectibles, and more.